Our Capabilities

Herd Strategies has extensive experience developing communication strategies and media relations plans. Our core competencies include public relations, branding, marketing, community engagement and communications expertise.

Because of the high-profile status of several of our clients we assist with the coordination of interviews and press conferences, speech writing and provide crisis communication support when needed.


Client: Fort Wayne Housing Authority

Services: Creative Design – Brand Identity

Herd Strategies serves as the public relations firm of record for the Fort Wayne Housing Authority (FWHA). While positioning the organization and its CEO as a trusted community partner and leader respectively, Herd Strategies was tasked with creating a brand revitalization, to reflect the new re-energized direction of the organization. Herd Strategies designed a new brand identity and website for the organization that represents its current direction and position in the Fort Wayne community.

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Client:  Indianapolis Public Schools

 Service: Community Engagement

Herd Strategies has led/facilitated and provided consultation for community engagement, stakeholder analysis/engagement and management, public involvement/public outreach for public, private and non-profit entities. Our experience includes creating/implementing the education and engagement efforts for Indianapolis Public Schools (IPS) associated with proposed plans to close various high schools throughout the district as well as the search for a new superintendent.


Client: White River State Park

Service: Public Relations

White River State Park is a world class park at the epicenter of Indianapolis culture made up of 250 acres of green spaces, trails, waterways and various educational and recreational attractions and experiences. These attractions include the Indianapolis Zoo, Indiana State Museum, IMAX® Theater, Eiteljorg Museum of American Indians and Western Art, NCAA® Hall of Champions, Indianapolis Indians Baseball at Victory Field, The Farm Bureau Insurance Lawn at White River State Park, the Congressional Medal of Honor Memorial and Military Park.

Herd Strategies provides public relations services to promote and position the park itself as a main attraction in addition to all of its venue attractions and events. All media relations activities are managed through our firm as well.