Herd Strategies has extensive experience developing communication strategies and media relations plans. Our core competencies include public relations, branding, marketing, community engagement and communications expertise.
Because of the high-profile status of several of our clients we assist with the coordination of interviews and press conferences, speech writing and provide crisis communication support when needed.
Client: Fort Wayne Housing Authority
Services: Creative Design – Brand Identity
While FWHA was experiencing increased market growth and success in re-positioning itself as a viable community partner, the agency branding was dated and in need of a revitalization to reflect the new direction of the organization. Herd Strategies was asked to create a new brand identity and website for the organization that represented a new direction.
Client: Indianapolis Public Schools
Service: Community Engagement
Herd Strategies has led/facilitated and provided consultation for community engagement, stakeholder analysis/engagement and management, public involvement/public outreach for public, private and non-profit entities. Our experience includes creating/implementing the education and engagement efforts for Indianapolis Public Schools (IPS) associated with proposed plans to close various high schools throughout the district as well as the search for a new superintendent.
Client: Indianapolis Urban League Young Professionals
Service: Brand Revitalization
The former Young Professionals group of the Indianapolis Urban League was in need of a brand strategy that truly represented their mission of creating avenues for civic engagement among urban professionals. After conducting several focus groups with current and past participants, the name ‘The Exchange’ was identified and approved by National Urban League leadership team.
Utilizing the existing National Urban League branding elements including the color palette and equality symbol, Herd Strategies developed a cohesive logo for the group. Additional collateral materials included business cards, stationary, and notecards.