For the month of August, we are focusing on #BuildingBuzz– the art of grabbing the attention of an audience and getting them excited about what you have to offer. As PR practitioners, we are frequently called upon to help organizations build buzz for many reasons, one of which is building brand awareness.

The Herd Strategies social media theme for August is #BuildingBuzz, highlighting local influencers who have used their communication skills to build compelling platforms, develop brands, discuss important issues, and form personalized networks. This week we’re highlighting Dominic Dorsey, a community organizer who uses his love for the Black community to fuel real change.

We conclude our #PRorNah social media theme for this month by highlighting Hirons Chief Operating Officer Deana Haworth, APR. A groundbreaker for women in PR leadership, Deana discusses her strategies for actively combatting insufficient diversity and stakeholder representation in the PR field throughout her career. She also shares lessons learned by guiding businesses state-wide through the COVID-19 pandemic.