HERD IT HERE
OUR MONTHLY PODCAST ON EVERYTHING PR, COMMUNITY AND RELATIONSHIPS
THE POWER OF PERCEPTION
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THE POWER OF PERCEPTION ✺
Listen Up.
How They See Us is a monthly conversation between industry leaders and our President, Denise Herd, exploring how they navigate the challenges of public perception within their fields.
From public relations to politics, education to entrepreneurship, each episode dives deep into how reputation, representation, and reality intersect — and what it means to lead with authenticity in today’s world.
MEET OUR HOST: DENISE HERD
Denise Herd — Founder & President of Herd Strategies
“Whatever it is, the way you tell your story online can make all the difference.”
YOU HERD IT HERE.
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YOU HERD IT HERE. ✺
LISTEN IN
In our first solo episode this year, Denise Herd unpacks the realities of cancel culture in today’s digital world. She utilizes examples from H&M, American Eagle and Ralph Lauren to explore what it means for brands, why accountability matters, and how intentional communication can protect reputations and build trust
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildings—it’s about honoring lives, legacies, and the stories that shaped our communities
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildings—it’s about honoring lives, legacies, and the stories that shaped our communities
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildings—it’s about honoring lives, legacies, and the stories that shaped our communities.
Denise is back at Studio G Fitness for the second half of our powerful How They See Us conversation on stress, strength, and mental health.
In this episode, Denise Herd continues the conversation with Gena Brown and Pat Trowers-Johnson, diving into the beauty standards that hold women back from the gym, how Black women navigate fitness and hair care, and why what we put into our bodies matters just as much as what we do with them.
In honor of #MentalHealthAwarenessMonth, our host, Denise Herd, sits down with Studio G Fitness owner Gena Brown and group trainer Pat Trowers-Johnson to discuss stress, strength, self-care, and what it means to prioritize your health in every way.
From gym anxiety and beauty standards to nutrition and mental clarity, this is a conversation you don’t want to miss.
In this episode, Denise deep-dives into topics impacting women daily: physical health, mental health and bodily autonomy.
Badassery Life host Kelly Young invited our very own Denise Herd and Angie Carr Klitzsch of Women4Change Indiana to discuss How They See Us as white women, black women, women in the LGBTQ+ Community, and Immigrant Women - and what it means to move forward together following the election results. It was a raw, honest and unfiltered conversation you won't want to miss. Tune in now!
Join host Denise Herd as she dives deep into the complex world of code-switching, uncovering why so many of us adapt our language, behavior, and even appearance to navigate different spaces.
Tune in to Episode 25 of How They See Us as our host, Denise Herd, is joined by Mackenzie Pickerrell, Executive Director of the Girl Coalition of Indiana, and Tamara Winfrey-Harris, President of the Women’s Fund of Central Indiana, for an in-depth discussion on the current state of Indiana girls and women.
In this episode, host Denise Herd, president of Herd Strategies, discusses how education influences our career paths and future success. Whether aiming for higher education or entering the workforce, she emphasizes the critical role schooling plays in helping us achieve our goals.
In this episode, Herd Strategies President, Denise Herd sits down with Carolyn Mosby, the Interim President of the North Central Minority Supplier Development Council. Together, they dive deep into the state of Black businesses in 2024, exploring historical roots, current challenges and future opportunities.
In this special anniversary episode of How They See Us, we celebrate 13 years of Herd Strategies. Join President Denise Herd as she reflects on the firm’s growth, challenges, and milestones. Moderated by Account Executive Kierra Santillan, this episode explores what drives our team, lessons learned, and our future vision.
Join Denise Herd, President of Herd Strategies, as she hosts a timely discussion on the importance of rejecting violence and fostering harmonious discourse.
Join Denise Herd, President of Herd Strategies, as she engages in heartfelt conversations with courageous fathers Willard Gupton, the dean of students at the Global Preparatory Academy, and returning guest Christopher Johnson about their powerful experiences in fatherhood.
We're switching things up a bit in this episode! In honor of May being Mental Health Awareness Month, the Herd team decided it would be best for Denise to speak directly to our listeners about her challenges with prioritizing her mental health in a leadership role and giving her employees the grace to do the same.
Did you know that April is National Volunteering Month? While this is a great time to remind ourselves of the importance of volunteerism, it’s important to remember that giving back is a year-long priority.
We’ve all heard the saying, “Behind every strong man is a strong woman,” but we don’t talk about the flip side to this. As times have progressed, women have become a source of greatness, and the supportive role has become a hat worn by all genders.
You might know a decent amount about Black history in America, but do you know about our rich history here in Indiana?
Happy New Year! This year, we’re kicking off How They See Us with Intend Indiana President Stephanie Quick and DEIA specialist Deondra Wardelle to discuss Diversity, Equity, Inclusion, and Access. It's been several years since the tragic death of George Floyd, resulting in an uptick in the implementation of diversity programs and dedicated staff hires.
August is National Black Business Month, and supporting Black-owned businesses is more important than ever. Did you know that Black business ownership is up by almost 30% on pre-pandemic levels, with Black women starting businesses at a higher rate than any other group?
This month we are highlighting our LGBTQIA+ friends on our social media platforms, and for our HTSU conversation, we would like to talk about then and now through the eyes of older and younger members of our LGBTQIA+ communities. What has changed? What's the same? What is the quality of now versus back in the day? How has legislation hurt or helped?
Join us for another episode of How They See Us where we talk about how people are seen within the community. This episode features a conversation with Alice Watson, President of Indiana Black Expo.
Black Philanthropy is an act of love and a great way to give back to our community. Join us this month as philanthropy, diversity, equity and inclusion subject matter expert and Managing Principal of InExcelsis, Dr. Michael Twyman talks with Denise Herd about Black philanthropy, what it is and the importance of giving back to your community.
According to an article by the Human Resource Director, 90% of female employees suffer from Imposter Syndrome. On this month's episode of How They See Us, we unpack what Imposter Syndrome is and discuss how and why self-doubt permeates women's personal and professional lives.
We are so much more than our trauma- and we’re tired of talking about it. Join Herd Strategies President Denise Herd, MBA in a candid conversation with Charlene J. Fletcher, Ph.D., and LaMar H. as they discuss Black History, what it is, and more importantly, what it is not. Learn about how researching and celebrating the past can help you play a part in reshaping the future Black narrative.
Denise shares a candid conversation with local marketing mavens about careers in marketing and communications. Tune in as they discuss the highs and lows of being Black in an ever-evolving field.
Denise shares a candid conversation with local marketing mavens about careers in marketing and communications. Tune in as they discuss the highs and lows of being Black in an ever-evolving field.
Denise is joined by multiple Emmy award-winning Investigative Reporter at RTV6 and co-host of “Good Morning Indiana,” Rafael Sanchez. The two address the importance of representation in the media, and today’s misconceptions of the Hispanic community.
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Whether you have a unique story, expert insights, or a fresh perspective to share, we’d love to have you join the conversation. Submit the form below and see how you can be part of our next episode!

