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From Denise’s Desk

Honest Conversations on Leadership, Communication, and the Power of Connection

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Kierra Santillan 6/9/26 Kierra Santillan 6/9/26

Rebranding Male Role Models

For generations, the male role model was branded as someone who could not bend, could not break and could not let the world see him feel too much. Strength was often measured by how much a man could carry without complaint, how much emotion he could suppress and how much control he could maintain in his home, his work and his relationships.

Bad Bunny

I didn’t just watch Bad Bunny’s Super Bowl halftime show. I felt it.

And the loudest reaction afterward (“Why was it all in Spanish?”) proved the need for the performance. Because that question usually isn’t about understanding lyrics. It’s about comfort. It’s about the expectation that if Latinos want to exist in “mainstream America,” we should do it in a way that’s easy to digest.

Bad Bunny refused. The clearest example was the way he closed: he ran through a roll call of nations, then deliberately included “United States” and “Canada,” and capped it off with a football that read, “Together, We Are America,” reminding viewers that America is a melting pot of nationalities that came to the U.S. in the promise of a brighter future. We are all the backbones that “Make America Great.”