Strategic Communication Workshops for Today's Leaders

Transform your team's communication capabilities with our comprehensive workshop series designed specifically for executives, managers, and communication professionals who need to deliver results in today's complex communications landscape.

Herd University

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HERD University Presents:

THE POWER OF AUTHENTIC LEADERSHIP AS A PR CATALYST

Authentic leadership is more than a personal value; it directly impacts how we communicate, build trust, and influence others.

Watch our virtual panel discussion featuring e: Kelly Young, President, Baise Collective, Deondra Wardelle, President & CEO, On To The Next Consulting, and Robert Vane, President, Veteran Strategies as they explore how leadership communication shapes public perception, credibility, and long-term influence.

WHY HERD U.

Our hands-on workshop series combines decades of public relations expertise with practical, immediately applicable techniques that enhance your organization's communication effectiveness. Each session focuses on real-world scenarios and provides participants with tools they can implement immediately to improve their messaging, media interactions, and stakeholder relationships.

Led by seasoned PR professionals with extensive agency and corporate experience, these workshops go beyond theory to deliver actionable strategies that drive measurable communication outcomes.

Years of Expertise

25+

Each workshop combines expert instruction, peer collaboration, and hands-on practice to build competency and confidence. Participants leave with customized templates, messaging frameworks, and action plans tailored to their specific organizational needs.

WORKSHOP SERIES OVERVIEW

WHAT PARTICIPANTS GAIN

  • ✺ Expert Instruction

  • ✺ Peer Collaboration

  • ✺ Hands-on Practice

AVAILABLE DOWNLOADS

templates
Herd Strategies Reading List
Herd Strategies Reading List
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The Herd Strategies Ten Commandments of Effective Media Relations
The Herd Strategies Ten Commandments of Effective Media Relations

It’s never too late to reflect on what worked—and what spectacularly did not—in your media relations strategy. And if you don’t have a strategy? Congratulations. Today is your rebirth.

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Personal Crisis Management Plan
Personal Crisis Management Plan

Preparedness is key to navigating uncertainty with clarity and confidence. This Crisis Management Plan provides a strategic framework for anticipating, responding to, and recovering from potential disruptions.

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Whether a podcast, magazine article, lecture or novel, we encourage you to download our favorites and share yours with us.

Check back for updates as we grow our list.

HERD UNIVERSITY

HERD UNIVERSITY

Invest in your team's communication capabilities with training that delivers immediate value and long-term strategic advantage.

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✺ Frequently asked questions ✺

  • Each workshop combines expert instruction, peer collaboration, and hands-on practice to build competency and confidence. Participants leave with customized templates, messaging frameworks, and action plans tailored to their specific organizational needs.

  • These are available as individual workshops, multi-day intensives, or ongoing training series. We customize content and delivery methods to meet your team's schedule, experience level, and specific communication challenges.