The Herd Strategies Ten Commandments of Effective Media Relations

It’s never too late to reflect on what worked—and what spectacularly did not—in your media relations strategy. And if you don’t have a strategy? Congratulations. Today is your rebirth.

After years of client feedback, newsroom war stories, and moments where my Apple Watch asked if I was “okay,” I created what I now proudly call The Herd Strategies Ten Commandments of Effective Media Relations.

No mountains were climbed. No burning bushes appeared. Just common sense, gut instinct, and enough media calls to know what not to do.

Let us begin.

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