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From Deniseβs Desk
Honest Conversations on Leadership, Communication, and the Power of Connection
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Bad Bunny
I didnβt just watch Bad Bunnyβs Super Bowl halftime show. I felt it.
And the loudest reaction afterward (βWhy was it all in Spanish?β) proved the need for the performance. Because that question usually isnβt about understanding lyrics. Itβs about comfort. Itβs about the expectation that if Latinos want to exist in βmainstream America,β we should do it in a way thatβs easy to digest.
Bad Bunny refused. The clearest example was the way he closed: he ran through a roll call of nations, then deliberately included βUnited Statesβ and βCanada,β and capped it off with a football that read, βTogether, We Are America,β reminding viewers that America is a melting pot of nationalities that came to the U.S. in the promise of a brighter future. We are all the backbones that βMake America Great.β

