When people hear “public relations,” the first thing that often comes to mind is a press release. A press release is a powerful tool and one of the most effective ways a PR professional can deliver content; however, when to issue a press release can be tricky for some.

We continue our #PRorNah social media theme by highlighting Kyna Lee Willis, founder and president of Kyna Lee Public Relations, Branding & Event Planning, LLC. Pulling from her background in both journalism and PR, Kyna sheds some light on how the two realms of communication differ and how PR work can vary from location to location.

This month, the Herd team decided to redirect our blog themes and focus on sharing insight about PR as a whole. That being said, it seemed fitting to start with the basics and use this time to clear up a point of confusion for many organizations– To PR or Not to PR?