The Herd Strategies social media theme for August is #BuildingBuzz, highlighting local influencers who have used their communication skills to build compelling platforms, develop brands, discuss important issues, and form personalized networks. This week we’re highlighting Dominic Dorsey, a community organizer who uses his love for the Black community to fuel real change.

We conclude our #PRorNah social media theme for this month by highlighting Hirons Chief Operating Officer Deana Haworth, APR. A groundbreaker for women in PR leadership, Deana discusses her strategies for actively combatting insufficient diversity and stakeholder representation in the PR field throughout her career. She also shares lessons learned by guiding businesses state-wide through the COVID-19 pandemic.

I found myself asking “to PR or not to PR” as a college sophomore. I was studying music performance at the University of Indianapolis, and though I was in love with learning languages and developing classical technique, I felt like something was missing. As a forensics and writing buff throughout middle and high school, I wanted my education – and eventually my career – to encompass other forms of storytelling in addition to the ones set to music.