1,000 Downloads & Counting. Thank you for listening.
π
1,000 Downloads & Counting. Thank you for listening. π
HERD IT HERE
OUR MONTHLY PODCAST ON EVERYTHING PR, COMMUNITY AND RELATIONSHIPS
Listen Up.
How They See Us is a monthly conversation between industry leaders and our President, Denise Herd, exploring how they navigate the challenges of public perception within their fields.
From public relations to politics, education to entrepreneurship, each episode dives deep into how reputation, representation, and reality intersect β and what it means to lead with authenticity in todayβs world.Celebrating 1,000 Downloads
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Celebrating 1,000 Downloads ποΈ
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1,000+ Downloads & a Refreshed New Look for How They See Us
How They See Us just got a full rebrand. A fresh look and sharper presence, but the same mission that started our journey: helping you shape your narrative and own the outcome.
MEET OUR HOST: DENISE HERD
Denise Herd β Founder & President of Herd Strategies
βWhatever it is, the way you tell your story online can make all the difference.β
LISTEN IN
In this special two-part episode of How They See Us, host Denise Herd sits down with Carolyn E. Mosby and Kristian Stricklen for an honest conversation about the many paths of motherhood.
Together, they explore what motherhood looks like beyond the picture-perfect version, including the unexpected turns, hard seasons, advocacy, grief, joy and strength that shape the journey. Carolyn and Kristian share how motherhood has stretched them, changed them and taught them what it means to keep showing up with love, courage and resilience.
This episode is a heartfelt reminder that motherhood does not look the same for everyone, but every story deserves to be seen with care.
In Part 2 of this special two-part episode of Herd Strategiesβ podcast How They See Us with Denise Herd, Denise continues the conversation with Deana Potterf, CEO of Girl Scouts of Central Indiana, and returning guest Tamara Winfrey-Harris, President of the Womenβs Fund of Central Indiana.
This episode turns toward policy, civic engagement, and the bigger systems shaping the lives of women and girls across our community. Together, they discuss what meaningful change really requires, why representation and participation matter, and how women can stay informed, involved, and empowered in moments that directly impact their futures.
It is a thoughtful conversation about responsibility, action, and what it looks like to move beyond awareness and into lasting change.
In our first solo episode this year, Denise Herd unpacks the realities of cancel culture in todayβs digital world. She utilizes examples from H&M, American Eagle and Ralph Lauren to explore what it means for brands, why accountability matters, and how intentional communication can protect reputations and build trust
In this episode of How They See Us, Denise Herd sits down with Nichelle M. Hayes, Executive Director of the Hurston/Wright Foundation and longtime advocate for literacy and access, to unpack how restrictions on books connect to broader efforts to limit Black creativity, speech, and historical truth.
In this episode of How They See Us, host Denise Herd sits down with two respected journalists, Ebony Chappel and Steve βScoopβ Jefferson, for an honest conversation about the complicated, deeply connected relationship between media and public relations. Together, they unpack how news shapes public opinion, what it takes to tell stories beyond headlines, and how coverage decisions are made in todayβs media climate. They also dig into what βgatekeepingβ looks like, what makes a pitch stand out (or immediately fall flat), and how journalists and PR professionals can work together to open more doors for underrepresented voices.
In this episode of How They See Us, host Denise Herd is joined by Kim Raby, Sales and Planning Manager at the Madam Walker Legacy Center, and Kevin Enders from the Alzheimerβs Association Greater Indiana Chapter, for a heartfelt conversation in honor of National Family Caregivers Month. Kim shares her personal journey of caring for her mother during an eight-year battle with Alzheimerβs while working full-time, shedding light on the emotional, physical, and financial toll caregiving takesβespecially in communities of color. The conversation also highlights the Alzheimerβs Associationβs Know Where Alzheimerβs Hides campaign, aimed at increasing awareness and support in underrepresented communities across Indiana.
In our first solo episode this year, Denise Herd unpacks the realities of cancel culture in todayβs digital world. She utilizes examples from H&M, American Eagle and Ralph Lauren to explore what it means for brands, why accountability matters, and how intentional communication can protect reputations and build trust
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildingsβitβs about honoring lives, legacies, and the stories that shaped our communities
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildingsβitβs about honoring lives, legacies, and the stories that shaped our communities
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildingsβitβs about honoring lives, legacies, and the stories that shaped our communities.
Denise is back at Studio G Fitness for the second half of our powerful How They See Us conversation on stress, strength, and mental health.
In this episode, Denise Herd continues the conversation with Gena Brown and Pat Trowers-Johnson, diving into the beauty standards that hold women back from the gym, how Black women navigate fitness and hair care, and why what we put into our bodies matters just as much as what we do with them.
In honor of #MentalHealthAwarenessMonth, our host, Denise Herd, sits down with Studio G Fitness owner Gena Brown and group trainer Pat Trowers-Johnson to discuss stress, strength, self-care, and what it means to prioritize your health in every way.
From gym anxiety and beauty standards to nutrition and mental clarity, this is a conversation you donβt want to miss.
In this episode, Denise deep-dives into topics impacting women daily: physical health, mental health and bodily autonomy.
Badassery Life host Kelly Young invited our very own Denise Herd and Angie Carr Klitzsch of Women4Change Indiana to discuss How They See Us as white women, black women, women in the LGBTQ+ Community, and Immigrant Women - and what it means to move forward together following the election results. It was a raw, honest and unfiltered conversation you won't want to miss. Tune in now!
Join host Denise Herd as she dives deep into the complex world of code-switching, uncovering why so many of us adapt our language, behavior, and even appearance to navigate different spaces.
Tune in to Episode 25 of How They See Us as our host, Denise Herd, is joined by Mackenzie Pickerrell, Executive Director of the Girl Coalition of Indiana, and Tamara Winfrey-Harris, President of the Womenβs Fund of Central Indiana, for an in-depth discussion on the current state of Indiana girls and women.
In this episode, host Denise Herd, president of Herd Strategies, discusses how education influences our career paths and future success. Whether aiming for higher education or entering the workforce, she emphasizes the critical role schooling plays in helping us achieve our goals.
In this episode, Herd Strategies President, Denise Herd sits down with Carolyn Mosby, the Interim President of the North Central Minority Supplier Development Council. Together, they dive deep into the state of Black businesses in 2024, exploring historical roots, current challenges and future opportunities.
In this special anniversary episode of How They See Us, we celebrate 13 years of Herd Strategies. Join President Denise Herd as she reflects on the firmβs growth, challenges, and milestones. Moderated by Account Executive Kierra Santillan, this episode explores what drives our team, lessons learned, and our future vision.
Join Denise Herd, President of Herd Strategies, as she hosts a timely discussion on the importance of rejecting violence and fostering harmonious discourse.
Join Denise Herd, President of Herd Strategies, as she engages in heartfelt conversations with courageous fathers Willard Gupton, the dean of students at the Global Preparatory Academy, and returning guest Christopher Johnson about their powerful experiences in fatherhood.
We're switching things up a bit in this episode! In honor of May being Mental Health Awareness Month, the Herd team decided it would be best for Denise to speak directly to our listeners about her challenges with prioritizing her mental health in a leadership role and giving her employees the grace to do the same.
Did you know that April is National Volunteering Month? While this is a great time to remind ourselves of the importance of volunteerism, itβs important to remember that giving back is a year-long priority.
Weβve all heard the saying, βBehind every strong man is a strong woman,β but we donβt talk about the flip side to this. As times have progressed, women have become a source of greatness, and the supportive role has become a hat worn by all genders.
You might know a decent amount about Black history in America, but do you know about our rich history here in Indiana?
Happy New Year! This year, weβre kicking off How They See Us with Intend Indiana President Stephanie Quick and DEIA specialist Deondra Wardelle to discuss Diversity, Equity, Inclusion, and Access. It's been several years since the tragic death of George Floyd, resulting in an uptick in the implementation of diversity programs and dedicated staff hires.
August is National Black Business Month, and supporting Black-owned businesses is more important than ever. Did you know that Black business ownership is up by almost 30% on pre-pandemic levels, with Black women starting businesses at a higher rate than any other group?
This month we are highlighting our LGBTQIA+ friends on our social media platforms, and for our HTSU conversation, we would like to talk about then and now through the eyes of older and younger members of our LGBTQIA+ communities. What has changed? What's the same? What is the quality of now versus back in the day? How has legislation hurt or helped?
Join us for another episode of How They See Us where we talk about how people are seen within the community. This episode features a conversation with Alice Watson, President of Indiana Black Expo.
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Become a guest on How They See Us!
Whether you have a unique story, expert insights, or a fresh perspective to share, weβd love to have you join the conversation. Submit the form below and see how you can be part of our next episode!

