LISTEN TO ALL EPISODES BELOW
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LISTEN TO ALL EPISODES BELOW *
Episode 34: Cancel Culture
In our first solo episode this year, Denise Herd unpacks the realities of cancel culture in today’s digital world. She utilizes examples from H&M, American Eagle and Ralph Lauren to explore what it means for brands, why accountability matters, and how intentional communication can protect reputations and build trust
In our first solo episode this year, Denise Herd unpacks the realities of cancel culture in today’s digital world. She utilizes examples from H&M, American Eagle and Ralph Lauren to explore what it means for brands, why accountability matters, and how intentional communication can protect reputations and build trust.
Episode 33: Live with Pride in 2025
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildings—it’s about honoring lives, legacies, and the stories that shaped our communities
In this powerful Pride Month episode of How They See Us, host Denise Herd is joined by the ever-fabulous Patrick Bouquett and Jason Grisell, President & CEO of The Health Foundation of Greater Indianapolis. Together, they unpack the rising wave of anti-DEI sentiment, harmful legislation targeting LGBTQ+ communities, and the weaponization of the word “woke.” Through sharp insight and personal truth, this conversation cuts through the noise to explore what it really means to be visible, vocal, and unafraid in 2025.
Episode 32: Freedom Remembered - Pt. II: Preserving Indiana’s Black Heritage
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildings—it’s about honoring lives, legacies, and the stories that shaped our communities
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildings—it’s about honoring lives, legacies, and the stories that shaped our communities.
Episode 31: Freedom Remembered - Part I: The Legacy of Juneteenth w/ Eunice Trotter
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildings—it’s about honoring lives, legacies, and the stories that shaped our communities.
What does Juneteenth really commemorate, and why has it taken so long for the full weight of that history to be recognized? In Part I, Denise is joined by Eunice Trotter, Director of Indiana Landmarks’ Black Heritage Preservation Program, who joins us to explore the national significance of Juneteenth, its roots in delayed freedom, and how the legacy of emancipation continues to shape American identity.
Episode 30: Pt. II: Stress, Strength and Mental Health w/ Studio G Fitness
Denise is back at Studio G Fitness for the second half of our powerful How They See Us conversation on stress, strength, and mental health.
In this episode, Denise Herd continues the conversation with Gena Brown and Pat Trowers-Johnson, diving into the beauty standards that hold women back from the gym, how Black women navigate fitness and hair care, and why what we put into our bodies matters just as much as what we do with them.
Denise is back at Studio G Fitness for the second half of our powerful How They See Us conversation on stress, strength, and mental health.
In this episode, Denise Herd continues the conversation with Gena Brown and Pat Trowers-Johnson, diving into the beauty standards that hold women back from the gym, how Black women navigate fitness and hair care, and why what we put into our bodies matters just as much as what we do with them.
Episode 29: Pt. I: Stress, Strength and Mental Health w/ Studio G Fitness
In honor of #MentalHealthAwarenessMonth, our host, Denise Herd, sits down with Studio G Fitness owner Gena Brown and group trainer Pat Trowers-Johnson to discuss stress, strength, self-care, and what it means to prioritize your health in every way.
From gym anxiety and beauty standards to nutrition and mental clarity, this is a conversation you don’t want to miss.
In honor of #MentalHealthAwarenessMonth, our host, Denise Herd, sits down with Studio G Fitness owner Gena Brown and group trainer Pat Trowers-Johnson to discuss stress, strength, self-care, and what it means to prioritize your health in every way.
From gym anxiety and beauty standards to nutrition and mental clarity, this is a conversation you don’t want to miss.
Episode 28: Women Supporting Women
In this episode, Denise deep-dives into topics impacting women daily: physical health, mental health and bodily autonomy.
In this episode, Denise deep-dives into topics impacting women daily: physical health, mental health and bodily autonomy.
Episode 27: Special Episode: How They See Us - Post Election
Badassery Life host Kelly Young invited our very own Denise Herd and Angie Carr Klitzsch of Women4Change Indiana to discuss How They See Us as white women, black women, women in the LGBTQ+ Community, and Immigrant Women - and what it means to move forward together following the election results. It was a raw, honest and unfiltered conversation you won't want to miss. Tune in now!
Badassery Life host Kelly Young invited our very own Denise Herd and Angie Carr Klitzsch of Women4Change Indiana to discuss How They See Us as white women, black women, women in the LGBTQ+ Community, and Immigrant Women - and what it means to move forward together following the election results. It was a raw, honest and unfiltered conversation you won't want to miss. Tune in now!
Episode 26: Unspoken rules: Why we code-switch
Join host Denise Herd as she dives deep into the complex world of code-switching, uncovering why so many of us adapt our language, behavior, and even appearance to navigate different spaces.
Join host Denise Herd as she dives deep into the complex world of code-switching, uncovering why so many of us adapt our language, behavior, and even appearance to navigate different spaces.
This episode examines the personal and cultural impacts of code-switching, revealing what it says about societal norms and expectations. From exploring shifts in self-expression to discussing the significance of legislation like the CROWN Act, Denise unpacks the forces that shape how we present ourselves.
Episode 25: The State of Girls and Women in Indiana
Tune in to Episode 25 of How They See Us as our host, Denise Herd, is joined by Mackenzie Pickerrell, Executive Director of the Girl Coalition of Indiana, and Tamara Winfrey-Harris, President of the Women’s Fund of Central Indiana, for an in-depth discussion on the current state of Indiana girls and women.
Tune in to Episode 25 of How They See Us as our host, Denise Herd, is joined by Mackenzie Pickerrell, Executive Director of the Girl Coalition of Indiana, and Tamara Winfrey-Harris, President of the Women’s Fund of Central Indiana, for an in-depth discussion on the current state of Indiana girls and women.
Episode 24: What Do You Want to Be When You Grow Up?
In this episode, host Denise Herd, president of Herd Strategies, discusses how education influences our career paths and future success. Whether aiming for higher education or entering the workforce, she emphasizes the critical role schooling plays in helping us achieve our goals.
In this episode, host Denise Herd, president of Herd Strategies, discusses how education influences our career paths and future success. Whether aiming for higher education or entering the workforce, she emphasizes the critical role schooling plays in helping us achieve our goals.
Episode 23: The State of Black Entrepreneurs
In this episode, Herd Strategies President, Denise Herd sits down with Carolyn Mosby, the Interim President of the North Central Minority Supplier Development Council. Together, they dive deep into the state of Black businesses in 2024, exploring historical roots, current challenges and future opportunities.
In this episode, Herd Strategies President, Denise Herd sits down with Carolyn Mosby, the Interim President of the North Central Minority Supplier Development Council. Together, they dive deep into the state of Black businesses in 2024, exploring historical roots, current challenges and future opportunities.
Episode 22: Herd Strategies’ Anniversary Special
In this special anniversary episode of How They See Us, we celebrate 13 years of Herd Strategies. Join President Denise Herd as she reflects on the firm’s growth, challenges, and milestones. Moderated by Account Executive Kierra Santillan, this episode explores what drives our team, lessons learned, and our future vision.
In this special anniversary episode of How They See Us, we celebrate 13 years of Herd Strategies. Join President Denise Herd as she reflects on the firm’s growth, challenges, and milestones. Moderated by Account Executive Kierra Santillan, this episode explores what drives our team, lessons learned, and our future vision.
Episode 21: Unity in Diversity
Join Denise Herd, President of Herd Strategies, as she hosts a timely discussion on the importance of rejecting violence and fostering harmonious discourse.
Join Denise Herd, President of Herd Strategies, as she hosts a timely discussion on the importance of rejecting violence and fostering harmonious discourse.
Tune in as Denise explores how to maintain harmony and respect despite differing views in our country, and provides strategies for fostering constructive dialogue and empathy in political conversations.
Episode 20: Dad Diaries
Join Denise Herd, President of Herd Strategies, as she engages in heartfelt conversations with courageous fathers Willard Gupton, the dean of students at the Global Preparatory Academy, and returning guest Christopher Johnson about their powerful experiences in fatherhood.
Join Denise Herd, President of Herd Strategies, as she engages in heartfelt conversations with courageous fathers Willard Gupton, the dean of students at the Global Preparatory Academy, and returning guest Christopher Johnson about their powerful experiences in fatherhood.
Episode 19: Balancing Leadership and Mental Harmony
We're switching things up a bit in this episode! In honor of May being Mental Health Awareness Month, the Herd team decided it would be best for Denise to speak directly to our listeners about her challenges with prioritizing her mental health in a leadership role and giving her employees the grace to do the same.
We're switching things up a bit in this episode! In honor of May being Mental Health Awareness Month, the Herd team decided it would be best for Denise to speak directly to our listeners about her challenges with prioritizing her mental health in a leadership role and giving her employees the grace to do the same.
Moderated by Account Executive Kierra Santillan, this vulnerable dialogue is sure to serve as an excellent reminder that you cannot take care of others until you first take care of yourself.
Episode 18: AMPlifying Voices
Did you know that April is National Volunteering Month? While this is a great time to remind ourselves of the importance of volunteerism, it’s important to remember that giving back is a year-long priority.
Did you know that April is National Volunteering Month? While this is a great time to remind ourselves of the importance of volunteerism, it’s important to remember that giving back is a year-long priority.
Denise is joined by activist and philanthropist Amp Harris to discuss the importance of donating your time and prioritizing passion in volunteerism.
Episode 17: Behind Every Strong Woman
We’ve all heard the saying, “Behind every strong man is a strong woman,” but we don’t talk about the flip side to this. As times have progressed, women have become a source of greatness, and the supportive role has become a hat worn by all genders.
We’ve all heard the saying, “Behind every strong man is a strong woman,” but we don’t talk about the flip side to this. As times have progressed, women have become a source of greatness, and the supportive role has become a hat worn by all genders.
In honor of Women’s History Month, Denise's partner, Christopher Johnson, joins to discuss supporting Denise as a female entrepreneur and its role in their relationship.
Episode 16: Black History in Indiana - Indiana Landmarks
You might know a decent amount about Black history in America, but do you know about our rich history here in Indiana?
You might know a decent amount about Black history in America, but do you know about our rich history here in Indiana? Eunice Trotter and Mark Dollase of Indiana Landmarks join Denise to discuss Black history in Indiana and the importance of preserving it.
Episode 15: The History of Black History
Happy Black History Month, and Happy Leap Year!
Happy Black History Month, and Happy Leap Year!
In this episode, Denise is joined by expert historians Dr. Charlene Fletcher and Dr. Dawn Herd-Clark (Denise’s very own sister), who share some historical knowledge on African American history that you don't find in your average textbook.

