Building a buzz around your brand is extremely important, but it's not always easy. You must take several steps, such as designing your logo, picking your font and color, and researching your target audience and competitors. Last week, Kierra explained the different ways to build your brand, and one of the primary methods is to utilize your social media.

Our social media theme for August, #BuildingBuzz, highlights locals who have become influential in their communities due to their powerful stories and cultivated communication skills. This week’s feature is multi-talented public relations professional and influencer Hyacinth Rucker.

For the month of August, we are focusing on #BuildingBuzz– the art of grabbing the attention of an audience and getting them excited about what you have to offer. As PR practitioners, we are frequently called upon to help organizations build buzz for many reasons, one of which is building brand awareness.